Eco-safari operator Green Safaris has launched a new Conservation Itinerary in response to a significant shift in traveller preferences.
This comes at a time when traveller interest in sustainable options is at an all-time high. According to recent studies, 83% of travellers confirm that sustainable travel is important to them and 75% express a desire to travel more sustainably in the coming year. This innovative itinerary directly addresses this growing demand by offering immersive, conservation-focused experiences that allow guests to contribute positively across Zambia and Malawi.
In 2023, Green Safaris reaffirmed its commitment to conservation by investing US$380,000 into initiatives aimed at preserving Zambia and Malawi’s unique ecosystems. This investment supports reforestation programs, community upliftment projects, and educational initiatives that empower local populations. With the implementation of electric vehicles across its fleet, Green Safaris has also saved 29,200 litres of diesel annually, operating at over 80% solar power, showcasing a model for sustainable tourism that minimises environmental impact while maximising community benefits.
“Our Conservation Itinerary is designed not just as a travel experience but as a platform for guests to engage meaningfully with conservation efforts,” says Vincent Kouwenhoven, founder of Green Safaris. “We invite travellers to join us in making a tangible difference while enjoying the breathtaking beauty of Zambia and Malawi.”
The itinerary spans key regions including Livingstone, near Victoria Falls, South Luangwa National Park, Lower Zambezi National Park, Kafue National Park, and Likoma Island in Malawi. Each destination offers a unique opportunity for guests to participate in conservation activities and community projects that foster environmental stewardship.
The itinerary is packed with unique encounters and experiences. At Livingstone (Tongabezi Lodge/Sindabezi Island Camp) guests can engage with the Mukuni Organic Farm, which educates local farmers on sustainable practices while supplying fresh produce to local lodges; while in South Luangwa National Park, home to Shawa Luangwa Camp, visitors will interact with the Chipembele Wildlife Education Trust and Project Luangwa, learning about wildlife conservation’s critical role in community development.
In the Lower Zambezi National Park, where the company operates the Sausage Tree and Potato Bush camps, guests can support Conservation Lower Zambezi’s efforts in both wildlife protection and community engagement; while Ila Safari Lodge in the Kafue National Park features the Green Safaris Community Farm, where guests learn about sustainable agriculture and engage in discussions on carnivore conservation with experts from Panthera. Finally, at Likoma Island, home to Kaya Mawa, travellers can participate in community initiatives focused on education and environmental sustainability, including tree planting and crafts made from recycled materials.
This itinerary not only highlights the beauty of Africa but also emphasises the importance of responsible travel practices. As travellers increasingly prioritise sustainability— 43% claim that they would be willing to pay more for sustainable travel options —Green Safaris positions itself as a leader in integrating luxury travel with impactful conservation efforts.
By choosing Green Safaris, guests embark on a journey that transforms their holiday into an opportunity for positive change. The Conservation Itinerary exemplifies how luxury travel can align with responsible tourism principles, ensuring that every guest contributes to the well-being of both wildlife and local communities.
